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What gets built first, what gets deferred, how the team decides. When a product is moving fast, the design decisions move with it. I provide the senior UX thinking to ensure what gets built is actually the right thing. I work with a small number of clients at a time, so you get my full attention.
Every engagement follows the same four steps. No surprises, no scope creep — just focused work that moves your product forward.
We start with a focused conversation — or a short diagnostic session — to map where your product stands today. What's working, what's not, and what's actually blocking progress. You get a senior read on the situation before committing to anything bigger.
We turn the diagnosis into a clear order of operations. What to fix first, what to defer, and what to ignore entirely. The goal is a short list you can act on this quarter — not a 90-page deck that nobody reads.
Research-driven UX, validated flows, and clear design thinking. I bridge the gap between your product vision and what actually gets built — working alongside your team, not in isolation.
Handoff isn't the end — it's the beginning. I stay close to implementation, reviewing builds, unblocking engineers, and making sure what ships matches what was decided. Taste stays human; the model just helps.
Both engagements are designed for small teams shipping fast. Pick the one that matches where you are right now.
For founders building without a designer: bridging your product vision and development with research-driven UX, validated flows, and clear design thinking. Ongoing, embedded, senior-level.
For teams building without a senior voice: bringing clarity, consistency, and strategic UX oversight across your product. Regular reviews, design system guidance, and a trusted outside perspective.
Tell me about your product and where it's stuck. I'll reply within two working days with a straight answer on whether I can help.
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